
During a “Preaching Generosity” webinar he recently led for the Synod of the Covenant, the Rev. Dr. Carlos Perkins practiced what he preaches.
Perkins is an assistant research scientist and the associate director of Engagement for the Lilly Family School of Philanthropy at the Lake Institute on Faith and Giving at Indiana University Indianapolis. He’s also the senior pastor of Bethel Cathedral AME Church, the oldest Black congregation in Indianapolis.
Perkins infused the lessons he imparted in the webinar with experiences he’s had preaching and teaching at the church he serves.
At the Lake Institute, “Our practice when we do workshops and classes is, we believe in the wisdom in the room. We believe you have practices others can learn from,” Perkins said. “This is my invitation to lean in, unmute yourself and be part of the discussion.”
Perkins began the discussion by asking participants about the worst money sermon they’d heard, and a sermon, Bible study or workshop on generosity they found meaningful or memorable.
“Often we share with pastors as you interrogate your theology around money and giving, what are the Scriptures and experiences you have had with money that helped for [forming] your theology?” Perkins said. Generosity is like any other virtue: it must be cultivated, he said.
Perkins noted that Dr. Patricia Snell Herzog and Dr. Heather E. Price, a pair of Indiana University researchers, have identified four types of givers:
- About 16% of givers are planned givers who follow systems or routines of giving and make planned decisions to give more money away.
- About 6% are habitual givers. They give regularly, but through a system. “They set it and forget it,” Perkins said.
- Selective givers, about 17% of donors, make a conscious decision to give, yet also give spontaneously. “They are very selective in how and why they give,” Perkins said.
- The lion’s share of givers — about 42% — are impulsive givers.
The other 19% of givers are categorized by Herzog and Price as atypical givers.

The Rev. Dr. Chip Hardwick, executive for the Synod of the Covenant, said he found this analysis helpful. “I suspect we preach sermons we would like to hear, rather than a variety of sermons for people in the congregation,” he said. “I suspect we preach about money according to the way we think about giving.”
Perkins said younger givers “are looking for a reason to give. … They don’t subscribe to a theology of duty. They are looking to be cultivated and connected to the mission and vision” of their faith community.
Perkins recommended Father Henri Nouwen’s “A Spirituality of Fundraising,” which says that “fundraising is, first and foremost, a ministry. It’s a way of announcing our vision and inviting other people into our mission.”
Nouwen says that “it’s an invitation to partner with God on a vision that’s exciting and engaging,” Perkins said. “the question is, do you have a vision that is exciting and engaging?”
Perkins touched on the model of a year-round cycle for teaching and preaching about generosity:
- Tell the story, including identifying a mission and vision statement and celebrating the story
- Ask, including a stewardship program, time and talent program, planned giving, capital funding program, special giving opportunities and year-end giving
- Keep the momentum going, including education and reflection, affirmation of donors’ giving and a celebration of accomplishments and mission
- Learn and plan, including evaluation and analysis, endowment planning and capital needs planning.
The church Perkins serves uses a STARS model, for “serving, teaching and reaching souls” for Jesus Christ. “They hear that every Sunday,” Perkins said. “I might highlight how we serve on the first Sunday. On the second Sunday, we highlight teaching and then reaching out on the third Sunday. I am very deliberate about sharing the impact.” He’ll tell the congregation something like, “through your generosity, we were able to impact 200 students” because of “your back-to-school activities giving this year.”
“All that I have has been given to me by God, and it all belongs to God,” Perkins said. The question is this: “How do I become a mature steward in what God has given to me?”
Mike Ferguson, Editor, Presbyterian News Service (Click here to read original PNS Story)
Let us join in prayer for:
Rheannon Sicely, VP, Customer Experience & Change Mgt, Plan Operations, The Board of Pensions
T. Clark Simmons, Senior Church Consultant, Engagement & Church Relations, The Board of Pensions
Let us pray:
Oh God, whose love stretches around the world, bless your disciples who serve your people. Enliven their ministries and show them compassion, that they may better reflect your presence in our changing world, which craves knowledge and truth only you can illuminate. Amen.













